Campaign Goals
- Improve keyword rankings in Google
- Drive more qualified traffic to the website
- Increase organic auto loan applications
SEO Strategy
- Keyword research & competitive analysis
- On-page optimization using target keywords
- Off-page content creation & backlink acquisition
Results
- Improved keyword rankings for target keywords, including #1 for “Auto Loan Refinance”
- Consistent auto loan applications, peaking with the most organic applications ever (340% increase since initial campaign)
I wanted to take a moment to share some of the success we’ve seen in our first and now second engagement with Covario. Our SEO results to date have been nothing short of outstanding. Since we started implementing recommendations in February, we’ve seen tremendous organic application growth (see image).
The team of Elena, Phong, Jeff, Mike G., and Darin provide wonderful support and outstanding service. They are a dream to work with. Please ensure my input is reflected in their annual reviews as they are all assets to your team.
I was in the monthly Auto business review meeting last week and our CFO out of the blue said – “That Covario investment was one of the best ones we’ve made this year.”
