Campaign Goals
- Develop a rich piece of content to drive traffic and awareness.
- Promote visibility of content to bloggers and influencers.
- Build link equity to the content landing page to increase domain authority.
SEO Strategy
- Keyword research & competitive analysis
- Content creation & on-page optimization
- Influencer outreach & social media promotion
Results
- Social Media: 246 Tweets, 1,173 Facebook Likes, 734 Shares, 340 Comments
- 20,945 visits to the infographic landing page, the 4th most visited page on the entire site
- ~30 unique domain backlinks with the anchor text “How Long is a Marathon?”
- Ranked #1 in Google for “How Long is a Marathon?” (est. 18,000 searches per month)
Personal Win: Running with Meb Keflezighi (won the 2014 Boston Marathon, the first American male to do so since 1983)
