Campaign Goals
- Develop kids eyeglasses hub
- Ensure hub was SEO friendly
- Optimize landing pages for SEO
SEO Strategy
- Keyword research & competitive analysis
- Collaborate with client development team to optimize wireframes, templates, navigation etc.
- On-page optimization for all kids landing pages
- XML sitemap review & submission, indexation analysis
Results
- New kids eyeglasses hub successfully launched with SEO friendly pages.
- New landing pages were immediately indexed and began ranking in Google (e.g. “kids glasses”).
- Initial traffic (5,379) and revenue ($8,583) were promising.
- User engagement metrics were well above site average:
time on site: 8:18, bounce rate: 10.70%, pages/session: 12.02
