Campaign Goals
* Develop kids eyeglasses hub
* Ensure hub was SEO friendly
* Optimize landing pages for SEO
SEO Strategy
* Keyword research \& competitive analysis
* Collaborate with client development team to optimize wireframes, templates, navigation etc.
* On-page optimization for all kids landing pages
* XML sitemap review \& submission, indexation analysis
Results
* New kids eyeglasses hub successfully launched with SEO friendly pages.
* New landing pages were immediately indexed and began ranking in Google (e.g. “kids glasses”).
* Initial traffic (5,379) and revenue ($8,583) were promising.
* User engagement metrics were well above site average:
* time on site: 8:18, bounce rate: 10.70%, pages/session: 12.02
